There has been lots of buzz about this new pavilion at HBA Global Expo – OMNI. It is designed as an innovative resource center for manufacturers seeking ways to reach consumers at every possible point of purchase.

The pavilion’s name stems from the fact that it has never been more necessary to be “omnipresent to consumers,” who are shopping when they want, where they want and how they want. Marketers need to know how to reach a customer anywhere – in the store aisles, on the train, online, or on TV.

This pavilion will provide the opportunity to meet with experts that can help marketers to better connect with customers, using: digital media; direct marketing; in-store media; mobile payments; mobile marketing and technology; retail websites and retail eCommerce tools; social media; point of purchase items, such as displays and fixtures; and research solutions.